Study: We Prefer One Expensive Wine Rather Than 2 Cheaper Ones As a Gift

By |2017-02-02T10:17:58+00:00January 16th, 2017|Categories: Personal Success, Relationships|Tags: , |

What more, recipients also said that they prefer cash to vouchers, more (cheaper) wine, and larger, better second-hand books.
Teigen, K.H., Olsen, M.V.G. & Solas, O.E. (2005). Giver-receiver asymmetries in gift preferences. British Journal of Social Psychology, 44, 127-148.


By |2017-01-08T08:15:49+00:00January 8th, 2017|Categories: Relationships|Tags: , , |

Most people would prefer that you simply buy them something that they’ve told you they want.

In a study, participants were happier receiving a gift from the wedding list than receiving a surprise gift. Researchers achieved the same scores in the next two studies.

Interestingly, in the final study recipients said they’d appreciate money more than items from the wish-list. Givers fought that argument and said that it is not true.

It looks like people like to get money first, later the item from a wish-list, and lastly at the end, a surprise gift.

Now life looks easier. Right?


Gino, F., and Flynn, F. (2011). Give them what they want: The benefits of explicitness in gift exchange. Journal of Experimental Social Psychology, 47 (5), 915-922 DOI: 10.1016/j.jesp.2011.03.015


Not Saying Thank You is The Worst Thing Which you Can do If You are an Unhappy Gift Recipient

By |2017-01-08T06:54:14+00:00January 8th, 2017|Categories: Relationships|Tags: |

The study showed that lack of this gratitude would harm the future of the relationship. Even a false smile was ok.

When participants were asked what the recipient should do they responded:

 “She could’ve done what the entire family does when opening gifts – acted disgustingly gracious and then forget about it,” said one participant.

Roster, C.A. (2006). “Moments of truth in gift exchanges: A critical analysis of communication indicators used to detect gift failure”. Psychology and marketing, 23, 885-903.


Buying Someone a Gift that You Like Will Help Make you Feel Closer to the Recipient.

By |2017-01-07T10:34:44+00:00January 7th, 2017|Categories: Relationships|Tags: |

Researchers recruited over one hundred students. They gave them music from Itunes. The recipient who received a track with the giver’s passions, said they felt closer to the giver, as compared to the control participants.

Aknin, L., & Human, L. (2015). Give a piece of you: Gifts that reflect givers promote closeness Journal of Experimental Social Psychology, 60, 8-16 DOI: 10.1016/j.jesp.2015.04.006