Sensory metaphors are more memorable

Besides data from 5 million books over 200 years support prediction that metaphors (e.g., unfriendly person) are used more frequently over time than are their semantic equivalents (e.g., cold person).

Citation: Akpinar, E., & Berger, J. “Drivers of cultural success: The case of sensory metaphors.” Journal of Personality and Social Psychology 2015, 109(1):20-34

By |2017-02-02T00:17:38+00:00November 11th, 2016|Categories: Learning|Tags: , |0 Comments

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