Katherine L. Milkman, Julia A. Minson, Kevin G. M. Volpp, “Holding the Hunger Games Hostage at the Gym: An Evaluation of Temptation Bundling”, Manage Science. 2014 Feb; 60(2): 283–299. doi: 10.1287/mnsc.2013.1784
Participants who added something pleasant to exercise, like listening to The Hunger Games, practiced more willingly (about 51%).
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