Surveys found that the story itself didn’t matter all that much. How you present the story is what matters most.

Women were more interested in talented male story-tellers as long-term partners. They considered storytellers to have higher status than non-storytellers.

The mental effort of a person near you will intensify your concentration levels.

John K. Donahue, Melanie C. Green, “A good story: Men’s storytelling ability affects their attractiveness and perceived status“, Personal Relationships Volume 23, Issue 2, June 2016, Pages 199–213