Would you pay more for an hour of happiness or an hour of avoiding sadness?

By |2017-04-01T08:58:33+00:00April 1st, 2017|Categories: Interesting Facts|Tags: , , |


The participants were willing to pay more for a pleasant experience than simply avoiding an unpleasant time. The subjects most valued an hour of love (about 120USD) than happiness and sadness.

To avoid an hour of disgust, which ranked in last place, the respondents said they would pay an average of 55USD.

The effect of the valuation of emotions depends on a person’s culture. The British would pay the most for happiness, joy and peace, while the Japanese are willing to pay more for avoiding grief, shame, and frustration.

Scientists believe that avoiding a negative experience is more important for a person’s well-being than having a positive experience.

They share the attitudes of the Japanese people, who focus primarily on social expectations, and not on their own personal welfare.

Lau, H., White, M., and Schnall, S. (2012). Quantifying the Value of Emotions Using a Willingness to Pay Approach. Journal of Happiness Studies , Volume 14, Issue 5, pp 1543–1561


The elderly and the sick often receive lesser sentences for crimes

By |2017-03-31T09:29:27+00:00March 31st, 2017|Categories: Interesting Facts|Tags: |

It turns out that the elderly and the sick often receive lesser sentences for crimes because judges believe that this group does not present a big risk to the public.

They are less likely to commit a crime again. What more, judgment may affect them more than the young.

Analysis of the results revealed that, on average, they were condemned to 5-6 months less jail time than the young.

Mueller-Johnson, Katrin U., and Mandeep K. Dhami. „Effects of Offenders’ Age and Health on Sentencing Decisions.” Journal of Social Psychology 150, no. 1 (February 2010): 77-97.


The “false memories becoming real” experiment

By |2017-03-17T10:56:33+00:00March 17th, 2017|Categories: Interesting Facts|Tags: |

In 1995 and ‘96 researchers documented a study. It was about the ease of planting a false memory in people of being lost in the mall as a child. The false event was told to the participants alongside true events. It was then absorbed into the true memory after repeating it just a few times. They actually thought the event happened.

The study became a source of argument. It showed how unreliable the memory was.  The study had a challenge. Participants may have had childhood experiences of being lost.  Maybe the study did not implant false memories and actually recovered lost ones!

People had their memories implanted with images of meeting Bugs Bunny at Disneyland. This was proof that this criticism was wrong in a later study. They would not ever meet Bugs Bunny at Disneyland so it could not have been a lost memory.


Loftus, E. F., & Pickrell, J. E. (1995). The formation of false memories. Psychiatric annals, 25(12), 720-725. Google Scholar Citations: 677
Loftus, E. F., Coan, J. A., & Pickrell, J. E. (1996). Manufacturing false memories using bits of reality. Implicit memory and metacognition, 195-220. Google Scholar Citations: 71


The Milgram “Shock Experiments”?

By |2017-03-16T13:37:19+00:00March 16th, 2017|Categories: Interesting Facts|Tags: |

A study conducted in 1960 showed that people are obedient to authority. Researchers told the participants to use deadly levels of electricity on an innocent person. The original studies caused a huge argument because of its unsure nature. The way it explained the blind obedience to authority in the Nazi era also caused the argument.

From the feedback of participants, two people argued that the obedience was not blind. The participants were happy and convinced to take part in the study. Their effort made a vital input to science. Many of the participants did not obey instructions. The scientist corrected them but they did not listen.

Milgram, S. (1963). Behavioral study of obedience. The Journal of Abnormal and Social Psychology, 67(4), 371. Google Scholar Citations: 3474


Do you prefer mountains or beaches?

By |2017-03-11T16:06:34+00:00March 11th, 2017|Categories: Interesting Facts, Relationships|Tags: , |

A study says it reveals your personality.

Introverts choose mountains, where there are fewer people. However, extroverts choose the beach, where there are more people.

Shigehiro Oishi, , Thomas Talhelm, Minha Lee Personality and Geography: Introverts Prefer Mountains, Journal of Research in Personality, Volume 58, October 2015, Pages 55–68


Studies have shown that caffeine interferes with the memory. 

By |2017-03-10T14:28:30+00:00March 9th, 2017|Categories: Healthy, Interesting Facts|Tags: , |

Participants began adding fake words to the list after having only 100 mg of coffee which is equal to one cup.

Caroline R. Mahoney , Tad T. Brunyé , Grace E. Giles , Tali Ditman , Harris R. Lieberman & Holly, & A. Taylor (2012). Caffeine increases false memory in nonhabitual consumers Journal of Cognitive Psychology


Participants who wore a heavy backpack experienced higher levels of guilt compared to those who wore a light backpack.

By |2017-03-09T13:44:54+00:00March 9th, 2017|Categories: Interesting Facts|Tags: , |

They often choose healthy snacks over not healthy and boring tasks over fun ones. Participants also cheated less!

Kouchaki M, Gino F, & Jami A (2013). “The Burden of Guilt: Heavy Backpacks, Light Snacks, and Enhanced Morality.” Journal of experimental psychology. 2014 Feb;143(1):414-24.


Scientists have proven that, despite the information coming to your senses we don’t see other things.

By |2017-03-07T10:55:12+00:00March 7th, 2017|Categories: Interesting Facts|Tags: |

Only 6% (24 of 396) participants noticed money hanging on a tree, when focused on the cell. But they bypass a  tree without any problem.

Hyman Jr., I. E., Sarb, B. A. & Wise-Swanson, B. M. (2014). Failure to see money on a tree: inattentional blindness for objects that guided behawior, Front. Psychol.,